How to send bulk SMS in the USA (2025 guide)

Bulk SMS is still one of the best ways to reach people instantly in the U.S., whether you're sending reminders, promotions, or alerts. If you're looking to do it right (and stay compliant), here's a simple breakdown.

Oh, and if you need a custom tool to handle it all? That’s what we do.

1. Choose the right platform or let us build one for you

You’ve probably heard of Twilio, Plivo, or ClickSend. These tools are solid, but they’re not always a great fit out of the box, especially if you want to integrate SMS directly into your CRM, website, or internal app.

That’s where we come in.

We design and deliver custom SMS solutions that do exactly what you need, from sending thousands of messages to syncing data with your existing systems.

We’ve built SMS tools for appointment-based businesses, online stores, and SaaS apps — always focused on simplicity, speed, and scale.

2. Follow U.S. SMS rules (yes, you have to)

In the U.S., SMS is heavily regulated under the TCPA (Telephone Consumer Protection Act) and CTIA guidelines. If you’re sending messages, you need to:

• Get clear opt-in consent
• Let users opt out easily (like “Reply STOP to unsubscribe”)
• Include your brand name
• Keep records of consent and messages

We bake compliance into everything we build so you can focus on sending, not stressing.

3. Upload your contacts (with permission)

No cold texting. Your list should be:

• Based on opt-ins only
• Clean and de-duped
• Segmentable if needed (e.g. by location or customer type)

You can upload a CSV, pull data from a form, or hook into your CRM. We can automate all of that for you.

4. Write short, clear messages

Stick to the basics:

• Max 160 characters
• Include your brand
• Clear call to action
• Always have opt-out info

Example:

🚨 Last-minute deal! 40% off today only → [link]

Reply STOP to opt out — [YourBrand]

Want MMS support like images or longer text? We can help with that too.

5. Send or schedule on your terms

You can send right away or schedule in advance. We usually recommend:

• Weekdays between 10 a.m. and 6 p.m.
• Avoid early mornings or late nights
• Be aware of time zones if your audience is spread out

We can help you build logic to auto-send based on triggers like abandoned carts, upcoming appointments, or lead status changes.

6. Track performance and results

Every system we deliver comes with basic analytics so you can track:

• Delivery success
• Clicks (if you include links)
• Replies and opt-outs
• Logs for audit or reporting

Need more advanced stats? We can integrate with your analytics or CRM platform.

We build and deliver bulk SMS solutions

If you want to run SMS campaigns without messing around with third-party tools, we can build something tailored to your business. No fluff. Just results.

We’ve done this for companies that need reliable, fast, and compliant SMS sending built right into their workflows.

Want to explore what it could look like for your business? Let’s talk. First consultation is free.